Web content creation

An effective website is as important to any business or other organisation today as the telephone or the sign over the door.

 

When it comes to creating effective websites, our mantra is 'content is king'. In fact, whether we're working in the area of public relations, publishing or the web - content is at the heart of everything we do. Our business is centred around the creation of powerful and compelling copy, images, video and sound.

 

A new web project begins with an understanding of your organisation's strategic goals. We then look at content creation from the perspective of your target audience. What do they need, and what will bring their traffic to your site?

 

We analyse your existing communications collateral - including (as appropriate) your current website, corporate and product literature, annual reports, press releases, etc. Only then will we prepare an outline proposal and budgets - following which the writing and designing of your website (or subsite) can begin.

 

Our copy makes it clear from the start what visitors may expect from your organisation. We address their needs, while avoiding hype and jargon. We align your visual corporate identity and branding with the new content, and ensure that the copy and structure work in harmony with the graphic design.

 

As our customer, you remain in complete control throughout the process - monitoring progress of the site through our online test area. We will hand-over the files only when you are completely satisfied, and will continue to host, manage and update the site on your behalf if required - for a modest quarterly fee.

 

We work for small and large organisations, and have created web content for some of the world's largest companies, including Tibbett & Britten and DHL.

 

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